Learn directly from Hussam Ahmad
Go deeper with a course
How to Diagnose and Overcome the Five Critical Dysfunctions of AI Transformation

Hussam Ahmad
AI Transformation, Leadership & Product Excellence and OKR Coach
Go deeper with a course
How to Diagnose and Overcome the Five Critical Dysfunctions of AI Transformation

Hussam Ahmad
AI Transformation, Leadership & Product Excellence and OKR Coach
What you'll learn
Diagnose Your Dependency Exposure
Score how much critical AI knowledge — architecture, prompts, pipelines — currently lives outside your organization.
Scope a 'Build With Us' Engagement
Write contracts that transfer capability at every sprint instead of promising a handover document at the end.
Audit Before You Renew
The eight questions to ask before signing or renewing any AI vendor contract, from data ownership to exit costs.
Why this topic matters
The ROI Institute found consultancies leave with critical knowledge — and organizations discover too late that the capability walked out the door. Lock-in is not a procurement failure; it is the sharpest symptom of the Project-Not-Product Mindset. The company believed AI was something you buy and install, not operate and evolve. The fix: scope every engagement as capability transfer from sprint one. Learn to own what you pay for.
You'll learn from
Hussam Ahmad
AI Transformation, Leadership & Product Excellence and OKR Coach
AI transformation advisor and OKR coach, working with leadership teams on organizational readiness for AI. Developer of the Five Dysfunctions of AI Transformation framework and the AI
Transformation Health Check diagnostic. Diglab is currently running the first pilot sessions with select leadership teams — participants in this early phase shape the framework directly and receive preferred pilot terms.